ScubaLife brings NASCAR to local dive retailers
(DiverWire) Team Scuba, sponsored in part by ScubaLife and NASE Worldwide, brings a full size show to local NASE facility in St. Augustine, FL.
Dive Source, the newest dive center in northeastern Florida, opens with a roar as Team Scuba races to its grand opening. “This is totally awesome! My parking lot is rocking,” said Greg Lord, Owner of Dive Source.
As part of its 2012 dealer campaign, ScubaLife is bringing the Team Scuba race team and driver, Ray Black, Jr., to retailers in the south east to create awareness of cobranding and marketing opportunities. Team Scuba participates the three different stock car racing series in the south east and is looking to enter into the Camping World Truck Series in NASCAR.
“Team Scuba brings the excitement of underwater exploration and exposes scuba to millions of non-divers at every race,” says Francois Pelletier, National Sales Manager for ScubaLife. “My goal is to get new customers to our ScubaLife retail stores through our ScubaLife portal.”
ScubaLife concept is a web-based business for serious dive retailers and professionals who are seeking new and innovative ways to make money doing what they love, without tying up a small fortune in inventory and overhead, or spending hundreds of man hours trying to launch even the most rudimentary of shopping cart websites.